I bring expertise in extracting business insights, decoding customer behaviour, and creating business strategy that drive business success through data analytics.
Identify root cause of a business problem and propose recovery strategies for a hotel that suffering from -1.5% growth rate.
Finding out if there is any significant difference in purchasing tendency and spending ability between male and female shoppers during Black Friday season.
I’m Nam Pham, an individual with intersection of business management and data analytics.
My expertise lies in translating data into actionable insights and business strategies, backed by a substantial background in hotel sales and operations.
I have a particular passion for Management Consulting and Tech Sales, areas where I can use my knowledge and skills to help organizations in problem-solving and goal attainment.
Using Python and R Programming to do web scrapping and SEO tools such as Google Analytics & Semrush to collect user experience data and revenue performance.
Using different Algorithms and Machine Learning techniques to analyze revenue & marketing performance, customer sentiments, user experience, market segments and building predictive models.
Prepare business strategy presentations or performance dashboards with PowerBI to deliver business insights. Apply business acumen to evaluate the proposed strategies based on ROI, Profit Margin, Break-even point, CAC, CLV, Churn rate, etc.
Gather business performance data to track KPI and perform hypothesis testing to evaluate changes.
